I’ve always been into sports. From a young age, movement was non-negotiable — it shaped my mindset and became part of who I am.

But growing up, I was quiet. Introverted. I found it hard to connect with people. So I made a plan: I’d learn about the things others love, so I could talk to them about it. That led me to try everything — tennis, climbing, fishing, motorbiking, trail running, outdoor workouts. And every time I asked someone about their hobby, their face lit up. That’s when I realized: passion brings people together.

Fast forward to a summer where I was running and training outdoors. My earbuds broke. I needed something better — a way to listen to music and podcasts without compromising on comfort or style. I searched for a Bluetooth beanie or headband that looked good and performed well… but all I found were cheap, ugly options with poor sound quality.

That’s when the idea hit me:
What if I created gear made specifically for people like us — outdoor lovers, sport enthusiasts, the ones who move?

During a tennis match, a friend kept complaining about his hair getting in his eyes. I knew this brand had to exist — for him, for me, and for everyone building a lifestyle around movement and connection.

This brand was built for the sport community.
For the early risers, the trail chasers, the weekend warriors.
For people who live outside and never stop moving.